National Office & Staff
Patti Phillips /// Chief Executive Officer
Patti Phillips was named NACWAA CEO on October 12, 2010 after serving as Executive Director of the association beginning April 1, 2010. In her short time at the helm of NACWAA, the association has been rejuvenated with a new brand and renewed focus on advancing women, while establishing itself as the premier leadership association for women. NACWAA has seen double digit growth in membership and National Convention attendance, while increasing web traffic and social media presence by over 100%.
Prior to assuming this position, Patti was the executive director of the Women’s Intersport Network based in Kansas City. WIN for KC is a nonprofit dedicated to leadership development in girls and women through participation in athletics. During her 10 year tenure there, Patti dramatically increased participation and funding, while achieving national recognition from leaders in women’s sports. In addition, Patti was a color analyst for ESPN, FOX Sports Midwest, Sooner Sports and Metro Sports television broadcasts of collegiate women’s basketball and volleyball games.
Earlier in her career, Patti worked for the NCAA as the CHAMPS/Life Skills Program Coordinator, and prior to that, she was the head women’s basketball coach at Ottawa University in Ottawa, Kansas.
Patti is known for her charismatic leadership, her fundraising ability and her tireless commitment to women’s advocacy and leadership development. She was inducted into both the Baker University Athletic Hall of Fame, and O’Hara High School Hall of Fame in 2011.
She received her degree with honors from Baker University and earned her Master’s in Athletic Administration and Sport Psychology from the University of Kansas.
Follow Patti on Twitter: @PattiPhillips10
Laura Lewis /// Director of Marketing, Brand & Digital Strategy
Laura Lewis has 11 years of marketing communications experience including work in the college athletics, nonprofit and agency sectors. Her areas of responsibility at NACWAA include branding, social and digital media, fundraising, corporate sponsorship and new revenue streams, as well as oversight of the NACWAA Career Center and nacwaa.org.
Before joining NACWAA in March 2011, Lewis served as an account manager at Global Prairie, where she was responsible for managing client projects and campaigns in the consumer packaged goods, nonprofit, financial services and bioscience sectors. While at Global Prairie, Lewis worked closely with NACWAA, assisting the organization through the launch of its new website and social media campaigns.
Prior to her tenure at Global Prairie, Lewis was state director of communications and marketing at the March of Dimes and responsible for marketing campaigns and publicity efforts for the organization throughout Kansas and the Kansas City market. Lewis also served as assistant director of media relations at the University of Kansas, spending four years working with the nationally-ranked men’s basketball, women’s volleyball and softball programs.
As a collegian, Lewis interned with Ketchum in New York City and Walt Disney World in Lake Buena Vista, Fla., and graduated cum laude from Eastern Michigan University with a bachelor’s degree in public relations. Upon graduation, she served for one year as sports information assistant at the University of Houston.
Lewis is a member of NACMA, CoSIDA and KCSAE. A native of Cleveland, Ohio, she resides in Kansas with her husband, Danny Lewis, and son, Carter.
Ashley Broockerd /// Director of National Events
Ashley Broockerd joined the NACWAA team as the Director of National Events in August 2010. Broockerd previously served as Assistant Director at the Women’s Intersport Network for Kansas City (WIN for KC) since August 2007. While at WIN for KC, she was responsible for the planning and execution of all WIN events, including The Women’s Sports Awards Celebration, an annual sell-out and one of the largest luncheons in Kansas City; the WIN for KC Women’s Triathlon, the largest all-women’s race in the Midwest; Camp WIN, a week-long girls sport day camp and also an annual sell-out; and various programs surrounding the Big 12 Conference Women’s Basketball Championship.
In addition, Broockerd was responsible for coordinating the marketing efforts and communication to members, supporters, volunteers, and event participants, as well as the origination, implementation and day-to-day management of WIN’s social media campaign.
Originally from Lee’s Summit, Mo., Broockerd has a bachelor of science in accounting and sports management from the University of Kansas, where she was a four-year member of the women’s rowing team.
Shannon Myers /// Director of Membership Engagement
Shannon Myers joined the NACWAA team on August 22, 2011. A seasoned communications professional with high-level athletic experience, Myers is responsible for membership recruitment and retention, as well as all regional and national educational programming.
Prior to joining NACWAA, Myers served as assistant general manager and team member of magicJack, a Women’s Professional Soccer (WPS) club based in Boca Raton, Fla. Myers also held the position of public relations chair within the player’s union (WPSPU). Previously, Myers served as team manager and player for the New Jersey-based national champion WPS team Sky Blue FC during the league’s inaugural season in 2009 and again in 2010.
Myers began her career at global public relations agency Ruder Finn, Inc. in New York, where she worked within the firm’s global issues practice.
Myers received her master’s degree in public relations from the S.I. Newhouse School of Public Communications at Syracuse University. She also earned a bachelor’s degree in communications and rhetorical studies from Syracuse, where she was named Player of the Year in 2004 as a four-year starting member of the women’s soccer team.
A native of Lancaster, Pa., Myers is a passionate and talented writer who enjoys playing the guitar and spending time with friends.
Gina Krahulik /// Director of Leadership & Education
Gina Krahulik joined the NACWAA national office as director of leadership and education on July 9, 2013. In this role, Krahulik is responsible for national leadership and educational programming, including NCAA/NACWAA Institutes and Women’s Leadership Symposium, NACWAA National Convention and regional programming.
Prior to joining NACWAA, Krahulik was student services coordinator at the University of Missouri-Kansas City where she created program curriculum, learning outcomes and evaluations to drive UMKC orientation development. In this role, she also managed a team of 24. Previously, Krahulik served as director of new student orientation at the University of Northern Colorado.
Krahulik began her career as a membership coordinator at the University of Northern Colorado Foundation and Alumni Association where she was responsible for the planning, implementation and analysis of the UNC Annual Fund membership program and eight annual networking events.
A native of Lexington, Mo., Krahulik received her master’s degree in communication studies from the University of Northern Colorado and a bachelor’s degree in public relations from Northwest Missouri State University.
Follow Gina on Twitter: @gina_krahulik
Contact Gina: firstname.lastname@example.org or 816-389-8208
Katasha Kumar /// Marketing & Events Intern
Katasha Kumar also joined the NACWAA team in June 2012. Kumar previously interned with the University of Kansas Football Department where her duties focused on recruiting and administrative operations. Prior to her internship she also worked for the football department as a student secretary, reported for the local television station and co-hosted a weekly sports show. Kumar was also very involved in the Gamma Phi Beta Sorority, holding various leadership positions. A Chicago native, Kumar has a Bachelor of Science in Broadcast Journalism from KU. In the future, she plans to work in college athletics or professional sports in media relations, recruitment or operations. In her spare time, she enjoys spending time with family and friends, and loves to watch sports, cook, read and travel.
National Office Mailing Address
2024 Main Street, #1W
Kansas City, MO 64108