National Office & Staff
Patti Phillips /// Chief Executive Officer
Patti Phillips is known for her authenticity, charismatic leadership, and her tireless commitment to women’s advancement and leadership development. She believes there are no limits on what individuals can achieve, and personally lives it. Part of her job, and her passion, is to coach women to Pursue Their Potential and their dreams. She is also a well-known keynote speaker on topics such as leadership, teamwork, culture and potential. She gave a TEDx Talk in 2014 on the topic of potential.
Patti has spent her entire career working in the fields of women’s sports and leadership. She has served as the CEO of the National Association of Collegiate Women Athletics Administrators (NACWAA) since 2010. In her short time at the helm of NACWAA, the association has been rejuvenated with a new brand and renewed focus on advancing and empowering women. Membership numbers have more than doubled in four years, and levels of membership engagement and programming are at an all-time high.
Under Patti’s direction, NACWAA established the “Advancement Initiative” that provides a road map, resources, and coaching for women wanting to advance into positions of leadership, while creating networks and relationships with search firms, university presidents/chancellors and others involved in the hiring process. As a result, the numbers of women advancing into athletic director and commissioner positions has risen steadily in the last three years. With Patti at the helm, NACWAA has established itself as an industry influencer, and the premier leadership association for women in athletics.
Prior to assuming this position, Patti served for 11 years as the executive director of the Women’s Intersport Network based in Kansas City. WIN for KC, which is a nonprofit dedicated to leadership development in girls and women through participation in sports, saw unprecedented growth and success under her leadership, achieving national recognition from leaders in women’s sports, including Robin Roberts, Julie Foudy and Billie Jean King. Patti started the extremely successful Camp WIN, a week-long girls sport day camp that introduces girls to 12 different sports in a supportive, empowering environment. She also initiated the WIN for KC Triathlon, still the largest all women’s Tri in the region that sells-out annually with over 1,000 participants, many of them first-timers that experience life-changing empowerment. In addition, Patti was a color analyst for ESPN, FOX Sports Midwest, Sooner Sports and Metro Sports television broadcasts of collegiate women’s basketball and volleyball games.
Earlier in her career, Patti worked for the NCAA (in Kansas City) as the CHAMPS/Life Skills Program Coordinator, where her primary duties included planning, organizing, and implementing three national conferences per year. She was involved in leadership training, programming, and curriculum writing for the Life Skills program.
Patti got her start in the business of women’s sports at a young age. She was hired as the head women’s basketball and volleyball coach at Ottawa University in Ottawa, Kansas at the age of 22. She inherited a losing basketball program at Ottawa and turned it into a regional power, receiving their first national ranking in school history.
Patti was inducted into both the Baker University Athletic Hall of Fame and O’Hara High School Hall of Fame in 2011. She currently serves on the Women’s Basketball Hall of Fame executive committee and the Collegiate Women’s Sports Awards Board of Directors.
She received her degree with honors from Baker University and earned her Master’s in Athletic Administration and Sport Psychology from the University of Kansas.
Follow Patti on Twitter: @PattiPhillips10
Cherayla Davis /// Executive Assistant
Cherayla Davis joined the NACWAA team as Executive Assistant/ Office Manager in March 2015. Her responsibilities include providing executive level support to the CEO, managing day-to-day operations of the office and execution of administrative responsibilities.
Prior to joining NACWAA, Davis served as Executive Assistant to both the Chief Financial Officer and the Vice President of Professional Services in the Executive Office at Truman Medical Center in Kansas City. A Midwest native, she recently moved back to the Kansas City area after seven years in New York City. While there, she served as an Office Assistant, Coordinator and Interim Education Specialist in the area of Graduate Medical Education at Memorial Sloan-Kettering Cancer Center.
Davis received a bachelor’s degree in music from Truman State University and an Associate’s degree from Full Sail University. She enjoys jogging, sports, singing and hosting events around Kansas City in her spare time.
Laura Lewis /// Director of Marketing, Brand & Digital Strategy
Laura Lewis has 12 years of marketing communications experience including work in the college athletics, nonprofit and agency sectors. Her areas of responsibility at NACWAA include branding, social and digital media, creative initiatives, fundraising and corporate sponsorship, as well as oversight of digital platforms and the NACWAA Career Center.
Before joining NACWAA in March 2011, Lewis was an account manager at Global Prairie, where she managed client projects and campaigns in the consumer packaged goods, nonprofit, financial services and bioscience sectors. While at Global Prairie, Lewis worked closely with NACWAA, assisting the organization through the launch of its new website and social media campaigns.
Prior to her tenure at Global Prairie, Lewis was state director of communications and marketing at the March of Dimes and responsible for marketing campaigns and publicity efforts for the organization throughout Kansas and the Kansas City market. Lewis also served as assistant director of media relations at the University of Kansas, spending four years working with the nationally-ranked men’s basketball, women’s volleyball and softball programs.
As a collegian, Lewis interned with Ketchum in New York City and Walt Disney World in Lake Buena Vista, Fla., and graduated cum laude from Eastern Michigan University with a bachelor’s degree in public relations. Upon graduation, she served for one year as sports information assistant at the University of Houston. A native of Cleveland, Ohio, Lewis and her husband, Danny, have two children, Carter and Hadley.
Ashley Broockerd /// Director of National Events
Ashley Broockerd joined the NACWAA team as the Director of National Events in August 2010. Her responsibilities at NACWAA include the planning, implementation, and onsite execution of all association meetings and events, including the NACWAA National Convention, as well as internal operations at the national office.
Prior to her time at NACWAA, Broockerd previously served as Assistant Director at the Women’s Intersport Network for Kansas City (WIN for KC), an organization under the Kansas City Sports Commission & Foundation, since August 2007. While at WIN for KC, she was responsible for the planning and execution of all WIN events, including The Women’s Sports Awards Celebration, an annual sell-out and one of the largest luncheons in Kansas City; the WIN for KC Women’s Triathlon, the largest all-women’s race in the Midwest; Camp WIN, a week-long girls sport day camp; and various programs surrounding the Big 12 Conference Women’s Basketball Championship.
Broockerd is a member of NACDA and PCMA and serves on the Friends of Powell Gardens and WIN for KC board of directors in Kansas City. Originally from Lee’s Summit, Mo., Broockerd has a bachelor of science in accounting and sports management from the University of Kansas, where she was a four-year member of the women’s rowing team.
Shannon Myers /// Director of Membership Engagement
Shannon Myers joined the NACWAA team on August 22, 2011. A seasoned communications professional with high-level athletic experience, Myers is responsible for membership recruitment and retention, as well as sponsorship identification and cultivation.
Prior to joining NACWAA, Myers served as assistant general manager and team member of magicJack, a Women’s Professional Soccer (WPS) club based in Boca Raton, Fla. Myers also held the position of public relations chair within the player’s union (WPSPU). Previously, Myers served as team manager and player for the New Jersey-based national champion WPS team Sky Blue FC during the league’s inaugural season in 2009 and again in 2010.
Myers began her career at global public relations agency Ruder Finn, Inc. in New York, where she worked within the firm’s global issues practice.
Myers received her master’s degree in public relations from the S.I. Newhouse School of Public Communications at Syracuse University. She also earned a bachelor’s degree in communications and rhetorical studies from Syracuse, where she was named Player of the Year in 2004 as a four-year starting member of the women’s soccer team.
Gina Krahulik /// Director of Leadership & Education
Gina Krahulik joined the NACWAA team as Director of Leadership and Education in July 2013. Her responsiblities at NACWAA include development of educational programming including NCAA/NACWAA Institutes and Women’s Leadership Symposium, NACWAA National Convention and regional programming.
Prior to joining NACWAA, Krahulik oversaw all new student orientation programming at the University of Missouri-Kansas City welcoming over 3,000 new students and parents each year. In this role, she also managed a team of 24. Previously, Krahulik served as director of new student orientation at the University of Northern Colorado.
Krahulik began her career as a membership coordinator at the University of Northern Colorado Foundation and Alumni Association where she was responsible for the planning, implementation and analysis of the UNC Annual Fund membership program and multiple annual networking events.
A native of Lexington, Mo., Krahulik received her master’s degree in communication studies from the University of Northern Colorado and a bachelor’s degree in public relations from Northwest Missouri State University. Krahulik and her husband, Randy reside in Eudora, KS.
Katasha Kumar /// Coordinator of Events & Inclusion
Katasha Kumar joined the NACWAA team as the Marketing & Events Intern in June 2012 and was promoted to coordinator of events and inclusion in January 2014.
Kumar previously interned with the University of Kansas Football Department where her duties focused on recruiting and administrative operations. Prior to her internship she also worked for the football department as a student secretary, reported for the local television station and co-hosted a weekly sports show. Kumar was also very involved in the Gamma Phi Beta Sorority, holding various leadership positions.
A Chicago native, Kumar has a Bachelor of Science in Broadcast Journalism from KU. In her spare time, she enjoys spending time with family and friends, and loves to watch sports, read and travel.
JJ Archibald /// Membership Services Intern
JJ Archibald joined the NACWAA team in December 2014. Archibald previously was an Athletic Administration Graduate Associate at Springfield College where she was responsible for game day operations and marketing within the Pride’s athletic department. She is currently working towards a Master’s degree in Physical Education, specifically within Athletic Administration.
A Massachusetts native, Archibald graduated from Mount Holyoke College in 2011 with a Bachelor of Arts in Environmental Studies and was a four-year starting member of the soccer program. Additionally, she worked with the Eastern College Athletic Conference as an Asa S. Bushnell Intern, and later the Interim Director of Communications before moving on to graduate school. Archibald aspires to be an athletic director for a Division III institution and having a continued influence on growing women’s participation in collegiate athletics and administration. In her spare time, she enjoys playing soccer, running through her new Kansas City neighborhood and photographing her day to day adventures.
Contact JJ: firstname.lastname@example.org or 816-389-8214
Kat Williams /// Membership Services Intern
Katherine (Kat) Williams joined the NACWAA team in December 2014. Williams graduated in May 2014 with a Master’s degree in Higher Education with an emphasis in Sports Administration and Exercise Science from the University of Missouri-Kansas City (UMKC), where she also received a Bachelor’s degree in Communications with principal interest in Journalism.
During her master’s studies, Williams also worked in the UMKC athletics department as video coordinator, producing game highlights and interviews and updating social networking platforms on-line, on-air and mobile. Williams also competed as a track and field student-athlete at UMKC, where she was team captain and achieved Summit League Academic All-American status.
In her spare time, Williams, a Kansas City area native, competes as a professional bikini athlete within the International Federation of Bodybuilding (IFBB). She aspires to be a successful entrepreneur and own a fitness studio to encourage others to live a healthy lifestyle.
Contact Kat: email@example.com or 816-389-8213
National Office Mailing Address
2024 Main Street, #1W
Kansas City, MO 64108