Writing About Crisis Best Way to Avert One
Excerpt from Article in NCAA News by Christine Syme, Eastern Washington University, January 15, 2005
 
Research in the business sector shows that effective crisis management can drastically reduce the duration and effects of crisis events. The first step is to put something in writing. An effective plan will improve the institution's confidence in handling a crisis, shorten the length and effects of the crisis, manage the public message and help reduce liability with efficient record-keeping.
 
In formulating a plan at Eastern Washington University, the process included the following steps:
1. Assemble the core team.
2. Create and conduct a needs assessment.
3. Identify procedures for handling crises at each level.
4. Form a communication strategy.
5. Establish a simple documentation plan.
6. Schedule staff training.
7. Implement an ongoing evaluation process.

For full article, go online to http://www2.ncaa.org/media_and_events/association_news/ncaa_news_online/2005/01_17_05/editorial/4202n32.html