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Putting A Claim To The Name
By Michelle Butlag Hosick, The NCAA News, July 3, 2006

Endowed academic chairs and professorships have helped universities attract and retain top-notch faculty for decades. That same principle is beginning to catch on in athletics departments as wealthy donors — often former student-athletes — begin to approach athletics departments with a desire to help sustain a program that was such an important part of their lives.

For some athletics departments, the transition to endowed coaching or administrative positions was a natural progression from endowed athletics scholarships, something many institutions have been doing for years. Where the process could become problematic is if the donor demands “naming rights” that could be unacceptable to an institution.

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